World premiere of the new ROXX ICON LED Fresnel series at the Panasonic and LG Electronics stands, complemented by E.SHOW TW+ at the Sharp stand
Roadshow GmbH relies on ROXX for three major exhibition stands
When it comes to large-scale, technically demanding exhibition projects, Roadshow GmbH has relied on high-quality, reliable, high-performance lighting solutions from ROXX for many years.
At ISE 2026 in Barcelona (3–6 February), the company – whose core business focuses on trade fair and exhibition environments – is equipping three of the show’s largest exhibition stands with a high three-digit number of ROXX fixtures.
“Until now, we didn’t have any LED Fresnels in our own inventory and chose to wait for the launch of the ROXX ICON series.”
– Marcus Schwarz, Managing Director of Roadshow GmbH
First deployment at leading electronics brands’ stands
On behalf of LG Electronics and Panasonic, Roadshow is responsible for the complete lighting implementation of their exhibition stands at ISE 2026. The Sharp stand is being equipped and supported by Roadshow on behalf of the exhibition stand contractor. In total, the company is lighting exhibition spaces covering approximately 3,000 square metres across the show.
All three projects are based on a carefully selected combination of different ROXX product families. Alongside proven solutions such as NEO mini and E.SHOW TW+, the brand-new ICON LED Fresnel series is being deployed for the first time. Roadshow is the first customer in Germany to invest in a substantial number of ICON F6 and ICON F8 fixtures.
Panasonic Booth
LG Booth
Sharp Booth
Panasonic Booth
LG Booth
Sharp Booth
“We are particularly impressed by the Advanced 8-way barndoor. Its eight shutters – two of which are rotatable – allow extremely precise and controlled beam shaping. The overall concept is further enhanced by the option to equip the ICON F6 and F8 with a PO yoke, as well as the quick-release system, which enables fast, tool-free yoke changes.”
– Marcus Schwarz, Managing director of Roadshow GmbH
ROXX ICON Series – Made to be iconic
The ICON series comprises three carefully tiered models: the ICON F4, rated at 200 W, is positioned as a compact solution in the 300 W class, delivering more than 2,000 lumens. The ICON F6, with a 400 W LED engine, targets the 1 kW segment with over 12,000 lumens, while the ICON F8, featuring an 800 W LED engine, covers applications in the 2 kW class with output levels of up to 20,000 lumens. The ICON series covers a wide range of applications, from flexible, space-saving setups to large-scale installations requiring high light output.
At the heart of every ICON model is the ROXX ChromaSix RGBALC LED engine, delivering excellent colour rendering and high-quality white light for camera-critical and colour-sensitive applications. With CRI/Ra values of up to 98, TLCI up to 99 and a TM-30 Rf of 95, the series meets the demands of modern exhibition, broadcast and presentation environments. The combination of a precision Fresnel lens, an integrated zoom scale and 18-bit dimming ensures consistent, repeatable results and smooth fades – even within complex lighting designs.
“In the exhibition business, reliability, precise beam control and handling that works under time pressure are essential. We’ve had very positive experiences with ROXX products for many years, so it was an obvious choice for us to rely on the brand again for LED Fresnels. We’re delighted to be deploying our entire ROXX inventory at some of the leading stands at this year’s ISE and to demonstrate the performance of these solutions in real applications.”
– Marcus Schwarz, Managing director of Roadshow GmbH
A long-standing partnership with a clear strategy
Across several product generations, Roadshow and ROXX have built a successful partnership, also reflected in a strong personal relationship. After Roadshow made significant investments in the SHOW series, large quantities of NEO and NEO mini followed for a wide variety of exhibition and presentation applications.
With the introduction of the ICON series, Roadshow is now expanding its portfolio into the LED Fresnel segment for the first time – a move that was carefully considered.
ROXX CEO Michael Herweg adds: “The fact that an experienced, internationally active exhibition service provider continues to choose ROXX – and is now investing in our new ICON LED Fresnel series for the first time – underlines our commitment to developing products with real-world applications firmly in mind, providing our customers with high-quality, functional tools that make their everyday work easier and more reliable.”
